The research firm Nielsen, which specializes in web audiences, has just published a study on the time spent using applications on Android and iOS devices. And, as might be expected, the average time has increased dramatically since 2011.
Nielsen has just put online a survey of about 5,000 US homeowners over 18 years a mobile device installed Android or iOS. The institute has looked particularly time spent using applications and the number of applications installed on phones and other connected devices. Not surprisingly, with the expansion of the size of the screens, improved quality and lower prices of internet access and the democratization of smartphones, the time spent scanning the small screen has increased.
The three columns represent the number of applications installed in the fourth quarter 2011, 2012 and 2013. The points represent the average number of hours per month to use.
Thus, the sample of users mentioned above, in the last quarter of 2011, they had an average of 23.3 applications on their phones and on average spent 18.18 hours per month to use. In the last quarter 2013, the average number of applications installed switches to 26.8, but the average time explodes and goes to 30.15 hours per month, an increase of 65%.
On the left, the average number of applications installed depending on the age (middle). On the right, the average number of hours per month to use in the fourth quarter of 2013.
If we look a little more in detail and we look a little more to the average age of users, it turns out that 25-44 years are those that have the most installed applications on their phone with an average of 29 applications. 18-24 will have “only” 28, but spend more time to consult with an average of 37.06 hours per month. The rule is simple, the older we get less time you spend using the applications. This does not mean that older people (aged 55+) are not using applications, they have an average of 22 on their phone and spend an average of 21.21 hours per month to use.
The average time spent per month on each application in the fourth quarter of 2012 and 2013. The percentage indicates the time spent changing from one year to another.
On the content side applications, again there is no real surprise. Social networks top the list of most used applications and represent a third of the time spent per month on applications. In second place come the entertainment apps (applications audios, videos and games) that still take a third of the time spent on applications per month. The remaining third is split fairly evenly between the reading of information, communication (email, messaging), photography or finance. So there is little doubt that our connected devices are definitely trying to replace the good old PC …